In the News

I have been fortunate to be called on numerous times by members of the media for commentary on industry news and trends, including such publications as The Wall Street Journal, The Economist, Crain's Chicago Business, SportsBusiness Journal, Advertising Age, Adweek, SportsBusiness Daily and more.

Here are a few recent clips:

On the eve of the London Olympic Games, The Economist referenced my study in the International Journal of Sports Marketing and Sponsorship in a recent article about the business of the Olympics

The Olympic games are big business: Who wins, and who loses?

A post on YachtRacing.biz, a thoughtful blog on the business side of sailing, summarizes some of the findings of my study in the International Journal of Sports Marketing and Sponsorship

Companies That Do Sponsorship Do Better?

I was asked by Ed Sherman, who writes a Sports Business blog for Crain's Chicago, about the long term prospects for endorsement opportunities for Minnesota Vikings quarterback Brett Favre

Crain's Chicago Business: Assessing Damage to Favre on Eve of Last Game in Chicago

I was interviewed by the Lincoln Journal-Star about whether expansion will lead the Big Ten to make changes to its name or brand, and the possible implications of such a move

Lincoln-Journal Star: Will the Big Ten Change its Name?

I was interviewed on FOX Chicago's "Good Day Chicago" about Tiger Woods' comeback to golf and the implications on his marketability

FOX 32 Chicago: Jensen: Nike Won't Drop Tiger

I was asked to comment on Olympic hockey player Angela Ruggiero's marketability by Sports Business Daily

Sports Business Daily: Ruggiero Setting the Stage For Her Next Move

I was interviewed by Chicago's No. 1 rated newscast on how Tiger Woods' first public statement may affect his marketability

ABC 7 Chicago: Chicagoans Comment on Tiger Woods' Apology
ABC 7 Chicago: Sports Consultants Weigh in on Woods

I was featured in Sports Business Daily in an article asking two industry consultants to discuss Olympic Gold Medal winning snowboarder Shaun White's marketing prowess

Sports Business Daily: Consultants Weigh in on Shaun White's Marketability

I was asked by Adweek to assess the growing trend of North American sports leagues staging events on foreign soil

Adweek: Farther Afield