Check out an interesting report from our friends at Nielsen comparing the viewer demographics for the Super Bowl to the recently completed Winter Olympics.
The report concludes that an estimated 56% of Olympic viewers were female, while 44% were male. Super Bowl viewership was almost the exact opposite, with its audience composed of 54% males and 46% females.
Ratings among female Olympics viewers were nine percent higher than the national average, while ratings among male Olympics viewers were nine percent lower. Female ratings were 11% lower than the Super Bowl’s national average, while male ratings were 11% higher.
What the article fails to mention, a fact that Nielsen published last month, is that the Super Bowl attracted an estimated 48.5 million female viewers, up 4.3 million from last year’s contest.
NBC averaged 21.32 million viewers for its prime-time programming between Feb. 22 and the final day of the Olympics, meaning an average of nearly 12 million female viewers watched the Olympics each night.
Furthermore, over the last five years the total number of females watching the Super Bowl has climbed 17%.
The link to the report is below:
How Different Genders, Ages, Races and Regions Watch the Olympics
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